Statista reports that Google Play Store alone currently lists more than apps. As an app developer, you may think creating the app is the hard part. This guide provides 50 proven tactics on how to get more app downloads from your marketing efforts:. Be warned that going through the foundational checkpoints may demand a tweaking or even a reworking of your app because if the app does not add value, it will impact the number of app downloads.
List your top 5 competing apps, their prices, monetization models, ranking, pros and cons, and reviews. Take note of their mistakes or where they could improve and amend your own app to make it better. Many app developers assume that potential users understand the lingo used in that particular industry, but this is not the case. Do a search on Amazon of your niche and observe carefully the reviews around the products in your niche. Because your app is undoubtedly one of many on the market vying to increase app downloads, focus on what makes your app unique.
App persona example by Keepitusable. To get more app downloads, it is essential to build an app persona based on your audience.
This is important because an app aimed at the year old demographic for instance, requires a far different approach to an app that is targeted exclusively at millennials. Leanplum demonstrates the most important elements for app store optimization. ASO is what increases your app ranking in the marketplace where all your competitors also sit. The higher your page is on the app store rankings, the more your app will be found by new and existing users who are looking for the solutions it provides.
Here is a detailed guide on App Store Optimization. Since people spend only about seven seconds on any app store page, they want to see what your app can offer them within those few seconds. This is where your app description comes in handy. Storemaven has resources to help. The app title is your opportunity to encourage users to click to discover more. For best results, include a researched keyword, which is very important for your app to be found in search results in the app store.
Conduct proper keyword research and brainstorm long and short tail keywords. Statista reports that the number of mobile phone users in in the US was approximately App creator Appinstitute makes it easy for small business owners to incorporate multiple languages to extend their reach. App screenshots are vital because they show users what they can expect. When you first launch the app, your goal should be to get as many app installs and positive reviews as possible.
In this way, you can check out app analytics and make improvements based on user reviews and stats. It makes sense to first increase downloads and then figure out a business model.
Having said that, the free version may not work well with certain apps. For example, those who are way above competitors, or have a clear and strong value proposition. Charge a little extra so that you can run an app promotion at a reduced price and not feel the pinch. Learn more about app pricing models and strategies. The Calm app provides value through their Facebook posts to more than 1 million followers.
Of course, choose which social media channels because your target users are not likely to be on all of them. Engage and respond. Get help to build a social media following for getting app downloads. Add links in the description to get more app downloads. Social media competitions are a great way to not only increase your followers but also promote your app.
Always remember that contests must offer value. Instant Encore arms you with tips on how to run a contest to get more app downloads.
Depending on the category of your app, and what it offers, you may want to think about starting social network pages. Influencer marketing has become increasingly popular. This marketing tool is easier said than done.
The key is finding a win-win scenario to offer a partnership with someone who has already built credibility and trust with an audience on their social media account. If you find the app doesn't begin installing immediately, force-press an app icon that is downloading, and select "Pause Download. Just don't be surprised to see other apps installing as well — your iPhone can update up to three apps concurrently. Get a lifetime subscription to VPN Unlimited for all your devices with a one-time purchase from the new Gadget Hacks Shop , and watch Hulu or Netflix without regional restrictions, increase security when browsing on public networks, and more.
Subscribe Now. Sign in. Now what? The graph can just give you an idea of which kinds of apps people like to download the most. There is lots of misleading information out there on the Internet. If your new app is struggling, here are the best ways to get REAL downloads — fast. Not everyone has already completed the app building process.
Why are you building an app? Here are some potential scenarios. Except for the first bullet point, the rest of these scenarios are valid reasons. This is useful information to those of you who want to build the next unicorn as well. You can also incorporate a monetization strategy into your app.
We want to make sure your app is a top hit on iOS platforms. It all starts with the name. The title and subtitle both describe what the app does. Make sure you assign an accurate primary category for your app. But you know based on the statistics we saw earlier that social networks are more popular. Big mistake. Apple sees this as grounds for removal.
Another way to get ranked high in the App Store is by promoting your in-app purchases. Apple encourages developers to include in-app purchases in their design. Ratings are important as well. Your app must create a positive experience for the user. Once they have time to get used to your platform, send them a notification asking for a review. Ultimately, this will help you get more downloads. Figure out exactly what it takes to get to downloads or whatever target you are aiming for So how many downloads do you want?
Sure, 1, would be great. But 10, is better. Think backward. So the first step of this process involves coming up with your goal. Set a reasonable time frame.
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